Innovation Organizations

Innovation organizations can measure impact and make it grow.

Hockeystick lets accelerators and incubators tell their stories by simplifying how they manage applicants, collect company data and report to funders.


Data is essential for innovation organizations to evaluate the quantitative and qualitative impact of their startup programs and services. But data collection has traditionally been a manual, time-consuming and error-prone process, that has been pieced together by a patchwork of tools like Excel and email.


Hockeystick is a complete end-to-end network that streamlines and simplifies this process — from applicant management to program analysis.


Features applicant

Applicant Management

  • Create intake applications and workflow steps for individual programs
  • Funnel applicants to a single team member or a group for screening
  • Trigger email notifications when a workflow step is complete
  • Export data to CSV, Excel or synchronize with Salesforce
Features surveying

Company Surveying

  • Automatically collect qualitative and quantitative metrics on your companies and programs through surveys
  • Take advantage of flexible scheduling, due dates and notifications
  • Schedule personalized reminder emails to companies to ensure high reporting rates
  • Use built-in survey templates or design your own
Features dataviz

Data Visualizations

  • Create powerful, intuitive dashboards that
    visualize any collected metric
  • Customize exports so that communication with
    funders or partners is consistent
Features processing

Financial Data Importer

  • Automatically collect company financial statements: income statement, balance sheet or trial balance
  • Connect to any accounting software that can export to Excel or CSV
  • Map unique accounts from a company to your organization
  • Reconcile different fiscal year ends and report periods
  • Create aggregated program reports: balance sheet, income statement, cash flow or custom ratios and metrics
Features crm

Company CRM

  • Store company details, completed reports, contracts
  • Integrate data from your existing CRM system or application with our API
  • Add custom fields and customize your CRM based on your unique requirements has been acquired by Hockeystick and we are continuing to offer it as a standalone product.

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Using Hockeystick doesn’t just result in faster, more efficient information flows, it results in better data all round.

Implementing an automated approach to data has an immediate ROI: it reduces the time and cost of getting data, while increasing its accuracy.

  • Increase reporting rates by 75%
  • Decrease time spent collecting data by 60%
  • Prospects

    Track, share and evaluate program applicants with a customizable applicant management system.

  • Gather

    Automatically collect standardized company growth and performance metrics via surveys and data integrations.

  • Analyze

    Drill collected data through customizable dashboards and exports — simplifying impact analysis and funder reporting.

  • Manage

    Monitor company-level details such as prior funding rounds, current financial and non-financial metrics with a company CRM system.

More than 12,000 private companies and top Canadian funders belong to the Hockeystick network.

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Accelerator or Incubator?

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